Understanding Google's Featured Snippets: How AI Selects Key Content for Search Results

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This screenshot shows a Google search results page with Persian text highlighting a snippet from a website. In this case, the snippet appears to come from a website that is ranking for the search query "اهمیت داشتن وکیل تصادفات در تورنتو" (The importance of having a car accident lawyer in Toronto). The blue-highlighted text seems to be the result of Google's algorithm selecting a portion of the page's content that answers the user's search query.

This process is known as a featured snippet or answer box, where Google uses AI algorithms to automatically extract relevant information from a webpage to provide a quick answer to the user's query directly in the search results.

In your case, the text that was pulled into the snippet includes keywords from the search, such as "وکیل تصادفات در تورنتو" (car accident lawyer in Toronto), and Google has highlighted and shown it because it considers this part relevant to the query.

Google's AI is responsible for selecting these snippets, which are typically short answers to the user's question. The source for this particular snippet seems to be the 'Facelaw' website, which is indicated by the link below the snippet.

Let me know if you'd like more details about how featured snippets work or how to optimize content for this feature, Contact Us

Both Facelaw and Kamyab Law are our SEO projects